Healthcare professionals are in high demand. As such, it’s rarely easy to locate talented workers who can fill your facility’s needs – and even harder to get them to sign on. If your facility is looking for high-quality staff to meet its growing needs, you’ll need to develop some hiring strategies for the new year. Here’s how to get the attention of the best healthcare professionals in your area.
Revamp your facility’s image
What sets your healthcare facility apart from others? What makes you better than the rest? Hopefully, you already have a clear answer to these questions. But does your community have the same viewpoint? To guarantee that candidates understand what makes your facility unique, redesign your marketing efforts to emphasize your strengths as an employer. Once nurses have your name and reputation in mind, they’ll soon come knocking at your door.
Be active on social media
The Internet has allowed us to develop wide professional networks, meaning that you can, potentially, pull from a massive talent pool. Still, you need to be recognizable in the crowd. It’s time to get the word out! Social media referrals are becoming more powerful than ever. Encourage your current employees and clients to interact with you on Facebook or other platforms. If you can engage with potential candidates online, they are more likely to seek you out for employment.
Create a welcoming environment
Sadly, many healthcare specialties are not known for welcoming newcomers with open arms. If your facility is known to tough on new hires, the best candidates will steer away from you. In contrast, talented applicants will seek out an environment that will help them to thrive. Showing off your welcoming spirit is another great use for social media, so be sure to document and share your training and onboarding process.
Create opportunities for professional development
No one is going to seek out a dead-end job. For healthcare professionals in particular, continuing education is a cornerstone of their career. Be sure to offer all of your employees – whether new, old, or potential – many opportunities to grow and educate themselves. Across the nation, the most desirable healthcare positions are with employers who offer high-quality educational opportunities.
Join a hiring network that is specific to healthcare professionals
Though online marketing allows you to connect with countless potential employees, you have to limit the field at some point. A hiring network that is specific to nurses and other healthcare professionals allows you to direct your hiring efforts where they will be most productive. Though you shouldn’t give up entirely on the massive job-posting sites, focused marketing is the most successful method to connect with professionals in your industry.
At Quality Medical Staffing, we can offer the expertise you need to attract better RN, LPN, and CNA candidates to your healthcare facility. Whether you are looking for part-time, full-time, or temporary staffing solutions, contact us today to learn more about our comprehensive staffing services.